I've spent so much time & money over the years trying to find the perfect red matte lipstick, liquid or otherwise... this is IT. It's so smooth and creamy you wouldn't believe. It dries down quickly and does.not.move. No feathering, bleeding, or any of the crap you don't want to happen. I will say that if you're going to be eating, bring it with you for a touch-up, but that's inevitable for any lip product. The picture is from Christmas Eve; I was stoked to wear it for our family dinner party! It comes off in less than 5 seconds (yes, every trace of red) with just coconut oil. The only change I would ever dream of suggesting to this perfection is a shorter wand, because my hands are shaky and I suck at life haha. Thank you so much QH and Audrey! 😍